Street style has become such a massive part of fashion in the past 10 years that many designers look to the streets for inspiration of what is going to be the trends of coming seasons.
Countless street style photographers such as Tommy Ton of ‘Jak& jil’ and Scott Scheuman of ‘The Sartorialist’ have already made their mark on the fashion industry with their candid shots and great instinct for a ‘look’ that works.
Tommy Ton has collaborated with Top man and Todd’s on clothing and Scott Shceueman was labelled as one of the 100 most influential people in fashion and released a book of all his favourite looks from his back catalogue of street style shots.
This sort of interest in street style is not new, in the 80’s the punk revolution saw people take a vested interest in what the ‘normal people’ were wearing opposed to just looking to the catwalk. It makes the clothes more accessible and inspires every day people on how to dress using clothes that are more attainable than the high end designer wear.
Videos are also a great way to portray how the outfits are put together and how they work in real life. The ability to see someone physically move with the outfit, hear their thoughts and inspirations behind what they chose to wear and why is a rarity and the interactive aspect is something that many bloggers and readers enjoy and will continue to find interesting.
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